Covert communication in advertising communication 廣告?zhèn)鞑ブ械碾[性溝通
Plutonomic criticism : a different viewpoint of advertising communication study 廣告?zhèn)鞑パ芯康牧眍愐暯?i class="labawb" onClick="playMp3('sound_c_2')">
A study on pragmatic failure in cross - cultural advertising communication 跨文化廣告?zhèn)鞑ブ械恼Z用失誤研究
Lack of public trust in advertising communication , and the introduction of the trust 廣告?zhèn)鞑ス帕Φ娜笔c導(dǎo)入
On the function and application of personal communicationin advertising communication 人際傳播在廣告?zhèn)鞑ブ械淖饔眉捌鋺?yīng)用
This essay explores the nature and function of ideology of advertising communication 意識形態(tài)概念是19世紀(jì)以來社會科學(xué)最重大的發(fā)現(xiàn)之一。
Zhou maojun ( 1963 ) , male , associate professor , school of journalism & communication , wuhan university , majoring in advertising communication and media industry 周茂君( 1963 ) ,男,武漢大學(xué)新聞與傳播學(xué)院副教授,主要從事廣告?zhèn)鞑ズ蛡髅疆a(chǎn)業(yè)研究。
The formation of dual value model and the comparative research of the model of intercultural advertising values is supposed to offer advertisers and advertisement creators principles of choosing elements of cultural values and remind them to pay much attention to the influence of advertising cultural values on social views , shoulder social responsibility and therefore achieve a win - win game in advertising communication between market and social values 二元價值模式的構(gòu)建和跨文化廣告價值模式的比較研究為廣告主和廣告創(chuàng)意者提供了選擇文化價值元素的原則,同時提醒他們關(guān)注廣告文化價值觀對社會觀念的影響,增強(qiáng)社會責(zé)任感,促使廣告?zhèn)鞑?shí)現(xiàn)市場與社會價值的雙贏。
Based on the essence of advertising and accurate identification of ideology , this essay explores four main aspects : the development of the theories of advertising communication ; mass medias and advertising communication ; the test of advertising and international advertising communication . this essay tries to set up a relatively complete system on the study of ideology of advertising communication 本文力圖立足于廣告的本質(zhì),在對本文所討論的意識形態(tài)概念進(jìn)行準(zhǔn)確界定的基礎(chǔ)上,分別從廣告?zhèn)鞑ダ碚摰陌l(fā)展過程、廣告與大眾傳媒的結(jié)合、廣告的文本層面以及國際廣告?zhèn)鞑サ戎饕矫孢M(jìn)行論述,力圖使分析系統(tǒng)化,建立一個相對完整的廣告意識形態(tài)分析的體系。